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• 21/11/2025 10.10 AM - MORNING RATE/GRAM • MARKET RATE 22 KT = ₹11460 • GOLD 22 KT = ₹11410 • GOLD 18 KT = ₹9560 • PLATINUM = ₹5450 • SILVER = ₹169.00

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About Us

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Leadership

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Founder

Shri.Rajaratnam

Great leadership is not about size, but about vision that lasts generations.

What began as a humble dream in 1969 has today extended into Super Jewellery, a namesynonymous with trust, authenticity, and craftsmanship. Guided by principles of honesty and customer-first thinking, our leadership has always believed that jewellery is more than adornment; it is emotion, heritage, and an everlasting bond.

Each decision we take, from maintaining hallmarked purity to designing collections that respect both tradition and modernity, is shaped by this vision. We lead with a responsibility to uphold values that matter most to families: trust, fairness, and timeless beauty.

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Brand Story

Born from the legacy of Super Saravana Stores, the forerunners of quality textile, fashion, and home goods, Super Jewellery was an inevitable extension of the portfolio.

 

We didn’t want it to be just another section in our store, but a showstopper in the Jewellery Industry with a strong focus on quality and design. Selectively sourced from crafted goldsmiths, we carefully curate each piece of jewelry that comes to our shelf.

 

For decades, we have been more than just a jewellery retailer—we have been a trusted companion for life’s most cherished moments. From traditional bridal jewellery and temple designs to contemporary gold, diamond, and platinum collections, every creation reflects craftsmanship, value, and trust. Families across generations continue to choose Super Jewellery not only for our wide assortment but also for the assurance of purity and fair pricing.

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Our Mission & Vision

Mission

To be recognised as India’s most trusted jewellery destination, blending timeless tradition with modern design to create meaningful value for our customers. We aspire to set new benchmarks in purity, affordability, and service, inspiring generations with jewellery that celebrates every occasion.

Vision

Our mission is to provide the best jewellery without compromising on quality. Guided by integrity, innovation, and a customer-focused approach, we aim to deliver exceptional shopping experiences, whether for a grand wedding, a festive celebration, or a simple everyday adornment. 

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